COOP LOMBARDIA CHOOSES EPTA AND VODAFONE TO LAUNCH AN INNOVATIVE SERVICE TO PICK UP SHOPPING ORDERED ONLINE WITH #EPTABRICKS
Refrigerated lockers arrive to Italy: on 13th July Coop Lombardia inaugurated #EPTABricks by Epta at its store at the Biccocca Village of Milan, bringing together connectivity and Vodafone IoT services. A unique project for Italy, which looks to the future and, above all, to people to bring the digital revolution to everyday life, shaping new purchasing experiences for Consumers.
The two versions installed, #EPTABricks and #EPTAfrozenBricks, allow Customers to pick up, in total flexibility, 24h/7, shopping ordered online during the day on the eCommerce Coop platform, relying on the complete assortment of fresh and frozen products offered by the Brand. #EPTABricks are a perfect example of a partnership between two outstanding leading groups operating in the Retail sector, Epta and Vodafone, in commercial refrigeration and in connectivity, which have joined forces to guarantee Coop Lombardia an innovative shopping pick-up service.
A synergy which encourages digital transformation, making it multichannel. Epta has developed the new #EPTABricks with a view to IoT to interface with the e-commerce platforms of the different chains and offer remote monitoring for correct and constant operation and improved product preservation. The refrigerated lockers at Coop are connected to the 4G Vodafone network and to the Vodafone IoT telemetry system.
The Coop store of Bicocca Village has been chosen as the location par excellence to launch this important partnership because of its position inside a dynamic urban context, where the university centre, business districts and exclusive residential buildings merge with a vast entertainment offer for leisure time dedicated primarily to young people.