Epta Deutschland for the Kaufland hypermarket in Backnang
41,000 articles on a sales surface of approximately 5,400 m², with a focus on fresh products: Epta Deutschland has been chosen by the Kaufland chain to cooperate in the realisation of the new Sulzbacher Strasse hypermarket in Backnang, in Southern Germany, designed to merge sustainability, enhance local specialties, and stand out through a wide assortment of fish.
Element of pride for the Manager Christof Telewiak are the over 1,000 regional products, offered by more than 200 local suppliers, in a 40 km radius. Further feature of the store is the refrigeration cabinet of fish products, for which the Shape Modular Design refrigerated serve over cabinet of Bonnet Névé has been nominated “Fish Counter of the Year", in the category of hypermarkets, by the German specialist magazine Lebensmittel Praxis. This cabinet is completely customisable and amazes for the high level of transparency and a larger display area compared to the traditional solutions on the market. It enhances approximately 140 types of articles, including smoked fish, prawns and crustaceans, fish salads, ready-to-eat dishes and organic products, as well as products certified according to the Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC).
The refrigerated fish cabinet is the main attraction point of the 25-metre Bonnet Névé furnishings dedicated to meat, sausage and cheeses. The Manager, Christof Telewiak, particularly appreciated its modern and elegant aesthetics, which adapts perfectly to the store's style. The customers are enthusiastic, and the figures are showing it: following the renewal and enlargement of the assortment, the hypermarket has recorded an increase in double-digit sales, despite it being in an area characterised by the presence of numerous competitors. Crucial factors for the success are the large selection of products and the attention to sustainability. As a result, the market enlarged the customer base, both from the city of Backnang and from the surrounding communities.
The Bonnet Névé solutions are also the protagonists in the frozen area, of approximately 250 m² and in the self-service area of fresh products, of about 500 m². The SkyView Plus vertical refrigerated cabinets, in the Open and Closed version, are dedicated to sausages, meat, dairy products and ready-made dishes. Frozen products are enhanced inside the Cosmos 4 Eco Island and the SkyLight vertical refrigerated cabinet. Finally, the large variety of take-away products and beverages is displayed in the Onwave 3 Green plug-in.
“Our expertisein the matter of freshness is reflected through the cabinets chosen. They are modern, captivating and at the same time respond to our energy efficiency requirements" declares Christof Telewiak, who concludes, “We are always in search of innovative, reliable and efficient partners. This is why we entrusted ourselves to Epta Deutschland, for the choice of refrigerated furnishings, for the refrigeration system and the FTE system". Epta Deutschland has also supported in the design of the technical system. The result: the refrigeration system with transcritical CO2 with FTE has operated efficiently and reliably since it was commissioned.
